ABOUT US
Elevating the Standard of Performance At The Game Day Group, our teams are our sole priority. Our mission is to ensure you arrive with a routine that is as technically sound as it is visually unforgettable. As a specialized brand inside the Lone Star Cheerleading Association LLC family of brands, we provide a tailored, elite experience designed for programs that demand excellence.
Relational Expertise, All Year Round We don't just choreograph; we collaborate. Our staff remains available throughout your entire season to offer advice, review performance videos, and ensure your routine evolves as your team changes. By maintaining close contact via social media, your choreographer, and our dedicated coaches' portal, we foster a professional yet relational atmosphere that supports your program long after the final 8-count is taught.
Elite Tiers for Every Vision The Game Day Group offers a strategic range of choreography levels—from Topaz to our exclusive Diamond tiers. To protect our clients' competitive edge, our Diamond packages are strictly limited to one team per Texas UIL State Competition division, ensuring your routine stands alone on the leaderboard. Every price point is designed to be a competitive investment in your team’s success.
Safety, Precision, and Pedigree Our choreography is built on a foundation of safety and elite technique. We prioritize stunt progression, finding each group’s unique ability level and pushing the boundaries of what they can achieve with confidence. Our staff represents the highest caliber of talent in the industry who bring a Championship Vision to every routine.
MEET THE OWNERS
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Katy Kirchhoff
Katy Kirchhoff is a Co-Founder of Lone Star Cheerleading Associations family of brands. She has over 20 years of experience in the cheerleading industry, and 12 years as a high school cheerleading coach. She has won two national titles and four UIL state titles as a head coach, with additional national and state titles as a choreographer. She is currently the head coach at Lago Vista High School, and has built that program into one of the top high school gameday programs in the country over the past eight years. Katy cheered four years at Angelo State University and was captain her senior year when she led the ASU cheerleading squad to a top five finish at UCA college nationals. Katy graduated from Lamar University in 2022 with a Master’s degree in Educational Administration, and from Angelo State University in 2009 with a Bachelor's degree in chemistry. While Katy is not training young cheerleaders she can be found in the classroom teaching precalculus.
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GARRET KRUCKEBERG
Garrett Kruckeberg is a Co-Founder of Lone Star Cheerleading Associations family of brands. He has over 20 years experience in the cheerleading industry. Garrett has coached everything cheerleading from All-Star cheerleading, school cheerleading, and even mascot training. Garrett earned his license as a Certified Public Accountant. In addition to running the financial side of Lone Star Cheer, Garrett still enjoys training young staffers, connecting with coaches, and growing his passion for cheerleading. Throughout his career Garrett cheered for his Alma Mater, Amarillo High School, as well as his University, West Texas A&M University, where he earned his Master’s degree in Professional Accounting. When Garrett is not running Lone Star Cheer, he is joining his father at the helm of their accounting firm, Kruckeberg & Company, in Amarillo.